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She's a LOOK: Ethical Fashion

Living ethically is about knowing where your money goes, it's about paying attention to whose trough you are feeding, and educating yourself on the character and integrity you are supporting. The goal of ethical living is to live aligned to your values - in word, in deed and in how you live your life. As femmes who are committed to staying alert and informed, Alena Horowitz helps shed some light on the fashion industry and how we can be a part of changing the culture. This article appears in a blog post for The Wavy Bunch, a community of designers and dreamers that wish to promote self-love, individuality, and positivity through artistic outlets.


You can find the original article in its entirety HERE.



Being a 2.5 trillion-dollar industry, fashion is the second most polluting industry alive on earth, falling in as a close second behind the oil industry. Sustainable fashion should not simply be a trend, it needs to be the future. We encourage you to be a part of the solution rather than being part of the pollution. Let’s start a fashion revolution!

Fast Fashion is a term used to describe a highly profitable business model based on replicating trends and high-fashion designs, and mass-producing them at the lowest cost possible. In order to produce high quantities at a low price, quality tends to go by the wayside. Fast fashion is the mass production of cheap, poor quality, disposable clothing that’s made to keep up with current trends rather than creating quality products and timeless classic looks.


The fashion industry works quickly, designing in advance for seasonal wear. Not only does fast fashion produce four seasons of clothing to keep up with the industry, they also create fashion lines for “holiday,” “resort,” and “special occasion,” and “runway/fashion week.” In fact, there used to be only two real “seasons” in fashion, Spring/Summer and Fall/Winter, but today you can find 52 fashion seasons that exist from one producer to the next.

Producing mass amounts of product for minimal prices obviously means cutting corners. Whether corners are cut at the sake of quality, by taking out of honest people’s living wages, or negatively affecting the environment, many fast fashion companies simply don’t care. Anything to make that extra buck! It’s up to the consumer to care about how clothing impacts people of this world and out planet.

Slow fashion, is a concept describing the opposite of fast fashion and part of the “slow movement”, which advocates for manufacturing in respect to people, environment and animals. Slow fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.

Indeed, slow fashion is about quality instead of quantity—garments that can last years or even a lifetime. Slow fashion is sustainable and doesn’t view products as disposable. Slow fashion is ethical and looks at the connections between things—raw materials, the environment, human labor, etc.


95% of discarded clothing can be recycled, upcycled, or even gifted to the homeless population. However, for the sake of “saving face,” and protecting the alleged “value” placed on Branded garments, companies in the fashion industry often toss their leftover stock into the trash or BURN product (adding to the fumes attributing to global warming) rather than recycling, upcycling, giving away, or allowing their brands to be seen in discount retail stores like Ross or TJMaxx.


Clothes, companies and corporations aren’t going to change the world. It’s the people that wear those clothes and purchase products that are going to change it. Be aware of what you’re wearing.


“Do we settle for the world as it is, or do we work for the world as it should be?”

– Michelle Obama.


Alena Horowitz, The Wavy Bunch

With the rise of fast-fashion and mass manufacturing, many tribal arts and traditions are being lost. Many of our products come from tribal villages that still practice their craft. By supporting us, you’re also supporting tribal villagers in protecting and sharing their ancient handicrafts. Shop THE WAVY BUNCH – supporting and giving back to cultural creatives, tribal villages, and world artists that keep traditional arts and culture alive and well.


~ Alena

The Wavy Bunch




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